Industry
Payment
Client
PayBridge
Challenge
Merchants couldn’t activate or manage payment methods on their own, and navigation between in-store and online flows was unclear.
Goal
Build a simple self-service activation flow, reduce support tickets, and improve portal navigation.
My role
As a Digital Product Designer, I partnered with product owners to turn a support-heavy setup into a simple, intuitive flow, reducing friction and empowering merchants.
Problem
To understand what wasn’t working, I asked for a demo with several Product Owners. Their insights, plus feedback from support tickets, helped surface the biggest merchant pain points.
Defining Priorities
After aligning with stakeholders, we mapped out our priorities based on user needs and business goals.
Insights
What we uncovered :
The activation flow wasn’t built for merchants, it was originally designed for internal teams.
It used technical language, complex logic, and backend-focused tools that merchants couldn’t easily understand or use.
There were no explanations, no user-friendly interface, and no way for merchants to activate or manage payment methods on their own.
What worked for trained support staff became a barrier for users who needed autonomy
✦ We definitely needed to shift from an internal process to a user-friendly flow designed for merchants.
What We Audited:
We audited each payment method to better support merchant decisions. We looked into :
Supported countries – e.g. Bancontact only works in Belgium
Payout speed – some settle in 2 days, others take 7+
Refund support – not all methods allow it
Onboarding process – full service vs. gateway setup
Acceptance rate – helps merchants choose the most reliable options
✦ This helped us know what merchants need to see before activating a payment method — and when to surface the right info to avoid mistakes.
User flow
High Fidelity
Clear split between online and in-store menus for faster access with less friction.
Payment methods shown as cards with instant toggles and setup only when needed.
Guided flows replace support-heavy setup, giving merchants full control.
Feedback screens
Results
We transformed a complex, support-heavy setup into a self-serve experience. Merchants now activate methods independently, faster, and with more confidence.
Takeaways
Next step
Expand this foundation across multi-store and mobile.